Shannon Simpson Jones is co-founder of Verb, a marketing consultancy that is redefining how consumers experience and interact with brands. Verb gives brands a new type of partner, providing a holistic approach to integrated and experiential campaigns, brand partnerships and proprietary platforms. At Verb, Shannon leads a diverse bi-coastal team, working with clients including Amazon, Everlane and Coinbase.
Shannon is a natural-born leader; inspiring her team to reach new heights and deliver for clients by staying ahead of the curve on industry trends. She also has exceptional business leadership skills - Shannon co-founded Verb not even two years ago, and she has already been on some of the industry’s largest stages including Ad Age Small Agency, SXSW and Fast Co Innovation Festival. Additionally, Shannon was named to this year's Adweek Creative 100 alongside her co-founder, Yadira Harrison.
An avid seeker of innovation, Shannon has continued to keep her clients and her team on top of the latest trends in culture and entertainment. She is especially skilled in identifying key business challenges brands face and prioritising and managing resources to solve them. As she continues to move ahead in her career, her plan is to empower the next generation of entrepreneurs through angel investing.