CCO, Small NYC

Started as a taekwondo professional athlete, ended up being an advertising man.

Art director in a digital company in 1999, he is now Co-Founder and Executive Creative Director at SMALL, New York, together with his partner Luca Lorenzini - yes, Luca & Luca.

In almost 20 years in the communication industry, Luca worked with companies like HP, Uber, Timberland, Toyota, Heineken, Netflix, Diesel, Lexus, Pampers, Coca-Cola, T-Mobile, General Mills, P&G, and many other international brands.

In 2021, two years after SMALL was founded,, his agency was awarded as “Best Boutique Agency of the Year” by the New York Festivals Advertising Awards.

In the last 12 years, Luca won 35 Cannes Lions, in addition to over 100 international awards at the most prestigious advertising festivals in the world, such as The One Show, D&AD, Clio, New York Festivals, LIA, Cresta, Eurobest, Andy’s and many other regional ones, including four Grand Prix at the ADCI, the most prestigious creative award in Italy, where SMALL has been also awarded as Agency of the Year in 2021. 

Like in his taekwondo life, Luca’s still fighting for gold medals.

Small NYC

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