Head of Production, Carbon
Tia Perkins is creative studio Carbon's Head of Production in New York. With Super Bowl commercials, a Blondie music video and Netflix Title Sequence credits to her name, Tia is known for the production quality, next level creative thinking and positive energy she brings to all of her projects. Her collaborative and supportive leadership style have seen her grow into a go to partner for directors, agencies and brands alike.
Prior to joining Carbon, Tia spent 12 years at The Mill partnering with some of the best brands and brightest minds in the business. As Senior Content Producer for Mill+, she helped build the studio's in-house directorial offering into one of the most prominent in the industry. A true leader with her eye on improving workplace opportunities for all, she created Diversity, Equity, and Inclusion group “What’s Next”. The group focused on providing a safe place for BIPOC within the workplace environment to share ideas, feel heard and understood. She has also been a passionate mentor to juniors throughout her career, spearheading internship programs and helping them find their own footing in the industry.
At Carbon, Tia oversees the studio's team of artists, designers, and directors across commercials and branded content, with a focus on expanding Carbon's directorial offering. Carbon’s recent directorial projects include 'Got Any Games on Your Phone?', the latest ad in Verizon's iconic 'Built for Gamers' campaign. As well as short film ‘Repeater,’ the vibrant animated title film to last year’s OFFF Dach creativity and design festival.