CaioGiannella
Copywriter, Apple
Born and raised in Brazil, Caio is one-half of a creative duo working for Apple Inc. in California.
His career spans 20 years and three different continents in agencies like Africa São Paulo, BBH London, Mother London and AMV BBDO. Throughout the years he created world renowned films and campaigns such as Viva la Vulva and Blood for Bodyform, Apollo for Axe and Beds for IKEA. His work is part of MOMA’s permanent collection and has been recognized by every major award show in the world with over 20 Grand Prix, two Black Pencils including Craft Pencil of the Decade at D&AD as well a Titanium and Glass Lion.
Caio was the most awarded copywriter in The World Creative Rankings 2020, the second most awarded team in the 2019 Global Creativity Report by Cannes Lions and was named one of Adweek's Creative 100 in 2020.