Executive Producer, Primo
Caro Cordini was born in Buenos Aires, Argentina, on September 1977. She was formed at the FUC (Cinema University at Buenos Aires), where she developed a strong passion for audiovisual production. For more than 20 years she has worked in advertising on different production companies until 2008, when she joined PRIMO CONTENT as executive producer and co-founder, designing the company's strategy from its beginning together with Nico Perez Veiga and Martin Kalina. In the past few years, Caro has worked for some of the most prestigious advertising agencies and production companies in the world, producing films for the most trend-setting brands in the world of creativity, such as: Powerade, Sprite, Cadbury, Nivea, Nike, Renault, Axe, Rexona, Toyota, Ford, Citroen, Pepsico, Coca-Cola, Mercadolibre, Samsung, Uber, etc.
In 2020 she was also president of the Film Craft jury at the Argentinean Creatives' Circle Awards (El Diente).
With Primo, as producer, she won numerous awards at the most of the major advertising festivals in the world (including over 20 Cannes Lions and two Cannes Grand Prix.) She is obsessed with perfection and details.
She is very demanding with her own results and those of her team, always seeking to improve herself working at the highest level. Creative, logical, globe-trotter, problem solver, food lover, multi-tasker, a diplomat and police chief... Caro does all of it simultaneously.