SueMersch
Executive Creative Director, VMLY&R
Sue brings over 20 years of agency experience leading teams and creating work for some of the biggest automakers in the world and some of the smallest shops on the block. It’s that diverse roster of work in all different mediums across all different platforms that keeps the work interesting for her.
Currently she is Executive Creative Director at VMLY&R. In her role, she leads creative for the Ford Customer Service Division which includes everything from vehicle service to parts to credit. Prior to that, she led a team responsible for Digital Experiences and Brand Activations for Ford. She’s also led the SUV work and worked on the car and truck businesses for both Ford and Lincoln. In addition, she’s wrangled the agency’s pro bono efforts including The United Way, DSO, Arthritis Foundation and several others.
Prior to GTB, she held positions at BBDO and FCB where she worked on Jeep and Chrysler. She earned her ad chops at Doner ordering people’s dinner and working on everything from food to fashion. In her free time, you’ll likely find her on the sidelines of her kids’ games or enjoying the outdoors.
She resides in Grosse Pointe Park with her husband where they’re working on their biggest collaboration to date - attempting to raise two boys to be good humans.