Casting director, Ali Fearnley Casting
Ali Fearnley has been casting TV commercials, Print campaigns and Internet content from the incredible UK talent pool for over 25 years.
After graduating in Business Studies and Advertising she worked as a Talent Agent before making the move to Casting in the mid 90’s and found it the perfect home for her talents: the ideal combination of business minded diligence and a creative’s eye for faces and performance. She has since collaborated with many of the industry's top directors and photographers to help create multiple award winning and memorable campaigns.
Having now cast over 2000 commercials (and counting!) Ali has an extensive knowledge of the business, the processes and the challenges of making deals which balance the needs of actors, directors, agencies and clients. Her real joy is still just getting to the heart of any script or directors’ treatment and unearthing the perfect cast for the project, whether from established actors or new and emerging talent.
The industry has changed hugely over the past two decades and Ali has been at the forefront of calls for better representation, diversity and inclusion in all aspects of the Casting industry. As the proud current Co-chair of the Casting Directors Association (CDA) she can drive this message even further, along with the core task of raising the profile and recognition of Casting Directors within the Commercial, Theatre, TV and Film sectors.