Director and Photographer
Yoni Lappin is an internationally raised, London based director and photographer working in music, fashion, commercial and film.
His interest in youth culture and unique ability to observe the world around him in a distinct way has led him to direct videos for the world’s most innovative artists including A$AP Rocky, Slowthai, Mura Masa, Octavian, Charli XCX, Nao, Usher and Post Malone.
Alongside his impressive music video accolades, he’s directed global commercials for HP / Adidas / Captain Morgan and most recently; Sports Direct Women’s Euros spot ‘Girls Don’t Like Football’.
Yoni continues to focus on doing what he does best: interesting and challenging storytelling in music videos and commercials, and never playing it safe.