Executive Creative Director, St Luke's
Head Judge – Charity
Rich began his career in 1996 as an Art Director at Y&R, picking up a Gold Lion for his St Mungo’s interactive cinema commercial in his first year. From there he moved to Saatchi & Saatchi creating notable work for Visa and the NSPCC, including the multi award winning Carlsberg ‘Old Lions’ campaign. After this he moved to DDB as Creative Director and created award winning work for Volkswagen, Budweiser, Harvey Nichols, The Economist, Kwik-Fit, Tropicana and Virgin Media.
In 2011 he joined MullenLowe London as joint ECD and quickly turned the agency around creating campaigns for Halfords, Morrisons, Unilever and MicroLoan. In 2016 MullenLowe London was named 'Most Effective Agency of the Year' at the inaugural UK Effie awards for work on MicroLoan and the Electoral Commission and followed it up by retaining the title in 2017 with work for RedrawTheBalance, which also won EuroEffie gold. He has been named in Campaign Magazine's top twenty creative Directors. In August Rich 2017 moved to St Luke’s London as Executive Creative Director and works across the agency’s accounts including KP Snacks and Which? and in 2020 at the height of the pandemic created the UK’s biggest behaviour change initiative #stayhomenow.