WesWalker
Director, BWGTBLD
Mexican-born director Wes Walker grew up in the border town of El Paso, Texas. Early promise in academics and track brought Walker to Stanford University on a scholarship at age 17, where he earned degrees in Psychology and Neuroscience. Upon leaving Stanford, Walker managed marketing internally and created films for Adobe and Tesla, and has since signed bold commercial work for Gatorade, Ford, Under Armour, Nike, Wrangler, Shiseido, BMW, and many others.
His 2024 Super Bowl commercial for Audi was Audi’s first-ever Hispanic market advertisement and was met with great success. Walker also shook the film industry with his pioneering Under Armour film on two-time World Heavyweight Champion boxer Anthony Joshua—the world’s first AI-powered sports advertisement.
Led by his passion for the outdoors, running, and backcountry skiing, Walker’s work in commercials takes on a signature intensity and visceral lens. His Afro-Latin heritage has inspired him to create work centred on the African Diaspora, exploring the shared cultural roots of Latin America, the Caribbean, and Africa.
He also created music videos for the Bob Marley Estate, Joey Bada$$, Buju Banton, and Jidenna as part of Janelle Monáe’s Wondaland Arts Collective. His spot for Root Insurance, starring controversial NASCAR driver Bubba Wallace, was hailed as “striking and powerful” by publications like AdWeek, AdAge, ESPN, and Fast Company.
AICP honoured Walker with a 2022 ‘Best New Director’ award. He was also named to the AdWeek Creative 100 as one of only ten film directors globally that year, alongside Academy Award winners “The Daniels,” and featured in the SHOOT 20th Annual 2022 New Director Showcase. shots honoured Walker with the 2021 ‘New Director of the Year’ award, along with Sound Design and Cinematography awards for his Root Insurance work. Other awards and shortlists include YDA Awards, AICP, ADC, Webby, Clio, Clio Sports, and Berlin Commercial awards.
Walker is currently Maui- and Paris-based and represented by Iconoclast, Bwgtbld, Gang, and Primo—world-leading production companies.