Partner, Maximum Effort
Head Judge – Concept/Copywriting
Jason Kreher has spent his career creating impactful, award-winning work for some of the greatest brands in the world. After 15 years at Wieden+Kennedy and a two-year stint as CCO of Accenture Song, Kreher recently joined Ryan Reynolds' growing empire at Maximum Effort, where he oversees creative across their marketing, production, and investment arms.
Kreher’s industry accolades include an Emmy, multiple Grand Prix at Cannes and Ciclope, and the #1 Super Bowl spot of 2022. In 2018, Ad Age named him A-List Creative Director of the Year; the following year, he served as a judge at the prestigious Tribeca Film Festival.
In addition to his work in advertising, Kreher debuted his short film (with director Todd Selby) at the independent Slamdance Film Festival in Utah. In 2015, he published his first book with Simon & Schuster—a collection of cruel Popsicle stick jokes titled SchadenFreezers—and created an online comedy series with stand-up comedian Maria Bamford. Kreher's long-running creative collaboration with indie rock band Portugal the Man boasts more than 350mm YouTube views and has earned him literally dozens of dollars in songwriting residuals.
Kreher lives in Portland, Oregon, with his handsome husband and two strapping sons.