RalphLaucella
Founding Partner/Executive Producer, O Positive
Ralph Laucella is a Founding Partner and Executive Producer of O Positive, one of the world’s top commercial production companies. Since the company’s inception in 2007, he has been an instrumental part of its leadership and success. In 2020, O Positive was honoured by Cannes Lions with a No. 3 Palme D’Or ranking by the Lions Creativity Report of the Decade and that same year was named AICP’s Most Awarded Production Company for its three shows. Each year since its inception, O Positive has consistently been featured in AdAge’s Production Company A-List.
Laucella has produced hundreds of commercials, working closely with a long list of celebrities and influencers, as well as all major sports franchises. He worked for two decades on ESPN’s iconic award-winning This Is Sports Center campaign. Laucella served as Chairperson of the 2024 AICP Show: The Art & Technique of the Commercial and is a member of the Television Academy’s Executive Committee for the Commercials Peer Group for the Emmys. He is also a trustee on the DGA CQL (Commercial Qualifications List) committee.