VidaCornelious
SVP, The New York Times
As an award-winning creative leader, Vida Cornelious has spent over 20 years moving brands forward with creative solutions that deepen consumer engagement and emotional connectivity.
Currently, Cornelious is the SVP, Creative, New York Times Advertising. As the creative lead of the department, she oversees T Brand Studio, the creative team and operations responsible for building bespoke creative content, bringing brands closer to the prolific storytelling of The New York Times.
Previously, Cornelious held the posts of Chief Creative Officer at Fake Love and HelloSociety – the Brand Experience and Influencer agencies of New York Times Advertising. Both agencies enabled T Brand to expand its “off-platform” capabilities and further enable brands to have impact in the world.
In addition to her time with The New York Times, Cornelious's creative leadership roles at global brand The Walt Disney Company and advertising giant DDB Chicago have fuelled her career with a trifecta of publisher, brand, and agency-side creative experiences.
Throughout her career, Cornelious has serviced blue-chip brands spanning a wide range of consumer categories. She has created award-winning work garnering awards, accolades, and recognition from Cannes Lions, The Effies, Communication Arts, The Art Directors Club, Chicago Creative Club, London International Awards, and others. Cornelious has contributed op-eds to industry publications and provided thought leadership as an award show juror, featured panellist, sought-after mentor, and speaker at national industry events.