Group Creative Director, 72andSunny/New York

Head Judge – Concept/Copywriting

Ida has worked in the creative industry for the past 20 years across Stockholm, London and New York and considers herself a multidisciplinary creative thinker. 

Prior to joining 72andSunny Ida was the Executive Creative Director of VCCP’s New York office and before that served as Group Creative Director for Anomaly where she was behind the agency’s most iconic Converse campaign “Made by You,” a Super Bowl campaign featuring Key & Peele for Squarespace and a show stopping Oscar’s campaign for Kohl’s. 

Prior to that, Ida spent a combined seven years at Wieden+Kennedy where she was the creative force behind some of the agency’s biggest global Nokia campaigns that among other things included a short form drama series. In London she also conceived a music video for the music act “We Have Band” that earned two nominations in the UK Music Video Award. 

Her greatest creative hits also include a fully functioning social slot machine for AdColor, a food adoption scheme for Pizza Hut, a hardware store brand identity and two children. On top of this she dreams of writing a book one day and finishing a shed renovation.


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