Executive Creative Director, Boomerang Communication
Samira Rafi is a Creative Director and Strategic Thinker with more than 20 years of experience in communication and advertising.
Commitment and multidisciplinary thinking are at the core of what Rafi does; believing in work that inspires and drives a positive change. Rafi feels her responsibility as creative is to solve not just business problems but to contribute to give voice to those without one, help people share their stories, and especially shine a light on global issues to drive positive change, for people, for the planet, and for the industry.
Rafi benefits from a rich and broad multi-sector experience and I have supported numerous institutions, private and public, global and local brands, at the national and regional levels.
Rafi also worked as creative, crowdsourcing for a wide range of international brands and her work has been recognized with awards from several platforms.
Rafi was honoured to be part of the jury of several international festivals like Cristal Summit, Phnx / AdForum, ADStars, ANA-Multicultural Excellence Awards, Summit Creative Award, Luum Awards.