Joint MD & EP, Freefolk

With over 30 years experience in VFX for film and commercials, Fi has an unrivalled wealth of industry knowledge and experience, is leading in her field of expertise and arguably one of the most respected and connected MD’s in the business.

Formerly Freefolk’s Head of Production, Fi was instrumental in leading the company from a small boutique studio to the established VFX house it is today. Fi has been running the business since 2018 with Joint MD Vittorio Giannini, oversees both the long form and commercial divisions and has been key in the company’s success in recognisable advertising campaigns including; Skoda, Cadburys, O2 and many more plus Emmy winning, BAFTA nominated VFX work on The Alienist for Paramount TV.

Fi’s naturally positive disposition for seeing the best in people, her passion for post and VFX, as well as her natural ability to nurture talent, creates an unrivalled creative environment at Freefolk with the industry’s most sought after VFX artists and producers working alongside her.

Fi started her career in post production as a receptionist at The Mill before moving into production at Imagination and Propaganda Films and has produced VFX on iconic campaigns for Honda, Lurpak and Nike. 


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