Founder, Don’t Panic London
Joe Wade is a BAFTA winning writer, satirist, campaigner and founder of the creative agency Don’t Panic. His work always aims to get causes and issues in front of new audiences in ways that surprise, entertain and engage; whether it's authored TV content like The Revolution Will Be Televised for the BBC or advertising for brands and NGOs with Don’t Panic. The agency has won every advertising award ever, including seven Cannes Lions for developing some of the most impactful, viral and effective cause related campaigns of recent times.