OlivierLefebvre
President and Executive Creative Director, FRED & FARID Paris
Head Judge – Charity
Born and raised in Lyon (France) I'm currently President, Partner and Executive Creative Director at FRED & FARID based in Paris. Enthusiastic about creativity and obsessed with making advertising satisfying and effective, my work has always been centered around great ideas that make a difference. This philosophy shaped my career throughout, guiding customers’ brands to success.
I started off at DDB Paris as a copywriter, and over the course of 10 years became the Executive Creative Director at CLM BBDO. I was officially appointed by Fred & Farid in 2014 to help lead their agency based in Paris after being lured with his company's inventive creativity. Since then I have definitely been named President and Partner of FRED & FARID Paris.
Throughout my career, I've worked with some amazing French and International brands such as Amazon, Prime video, La Redoute, Pathé cinéma, HP, Schweppes, Pulco, Audemars Piguet, Mercedes, Tag Heuer, Pepsi-Co International, Mars Group (Mars, Snickers, M&M's, Whiskas), Greenpeace, Audi, Lipton International, Aviva, Eurostar, The economist, EDF, Bouygues Telecom, L'Equipe, Nike, Voyagessncf.com, Inpes Tabaco… Some of my work includes Guy Cotten Tripouttosea.com, la Redoute L'homme nu, ALB Golden Chains, Greenpeace Anewwarrior.com and most recently #MaPlaceEstDansLaSalle, Le Libé des réfugiés, The Unknown Face…
During my time in the industry, I have received +250 awards from international festivals such as Cannes (+32 Lions including 9 gold), One Show (+25 including 1 Best of Show), D&AD (28 Pencils including 3 Yellow and 7 Graphite), Clio Awards (40), Eurobest (50), Effie Awards New York Festivals, London International Awards, and FWA Site of the year 2014… I also had the privilege to be a jury member at top creative festivals including Cannes Lions, One Show, Clio Awards, London International Awards…