KirstyHathaway
ECD, JOAN London
Prior to launching NY independent agency, JOAN Creative into London, Kirsty has had a fairly untraditional career. The first ten years were spent on editorial teams at magazines including Vogue and GQ, she credits these roles as instrumental years in honing her craft through working with some of the best creatives and visionaries in the world.
An entrepreneurial spirit has been the cornerstone of everything she has touched since. From a sojourn in founding her own award-winning and industry-leading digital content platforms to setting up creative agency, AnalogFolk's successful content and editorial offering in 2014. This path led Kirsty to spearhead Refinery29's international expansion as VP, Creative - building and running the creative department to ensure best in class, relevant and culture led content with brands including Nike, adidas, NARS, Balmain, Gucci, net-a-porter, Amazon Prime Video, MAC and Converse. Under Kirsty's watch, R29 won awards including publisher of the year (UK), best branded content team (UK), and best experiential activation (UK). She has since worked in house and consulted on global and disruptor brands alike.
Now at JOAN London, Kirsty is passionate about bringing together diversity of thought to create work that stands apart across all platforms and all mediums - because a good idea (and brand, for that matter) is never linear.