CharlieSells
MD, Jelly
Charlie Sells is Joint MD of creative collective TBM Group. Having discovered early on how immersive worlds can be created through design and animation, Charlie channelled her passion for talent and creative collaboration to fill a clear gap in the market for integrated content by co-founding Jelly, the production company and artist management agency within the collective. Having led a global expansion in the US & Europe, and formed TBM Group, Charlie became joint MD with Nicki Field in 2023, establishing the company as one entirely led and managed by women.
With two decades of experience across the business, Charlie is using her craft knowledge and understanding of the industry at large to provide strategic production solutions for agencies, and full-service creative and strategic consultancy for brands. For Charlie, the company’s shared values lie at the heart of every decision. From becoming an employee owned business and setting the wheels in motion toward B-Corp certification, to forming emerging talent initiative ‘Futures’ and dedicating her time to programs and partnerships that support underrepresented talent, she is fuelled by wanting to make the creative industries more accessible and equitable for all.