Founder/Director/Producer, Keroscene Films
A passionate filmmaker, Rajesh Saathi is an established name in the industry. He has to his credit a roster of prestigious awards and hundreds of unforgettable ads for a wide range of companies – think Ranveer Singh inviting India for Kotak 811 or Dhoni in gladiator avatar for Snicker’s or Shah Rukh Khan slipping to a bathtub for Lux, or Farah Khan grooving to Jumping Japang song for IPL commercials, teaching the nation dance steps to celebrate cricket. Never one to be boxed in, Rajesh also wrote the script for Shah Rukh's blockbuster Main Hoon Na. The challenge with ads, he says, is to be able to “speak a different cinematic language depending on the subject and script”.
Rajesh found Keroscene Films, his film production company in the year 2000 and since then it has been the production house of choice for leading agencies such as Wunderman Thompson, Draft FCB Ulka, Publicis Capital, BBDO, Lowe Lintas, McCann Erickson, Dentsu Communications, Leo Burnett, Ogilvy & Mather, Grey Group.7
For the years 2016-17, his campaign, Bajaj V - Sons of Vikrant (The Nation’s Bike) has been one of the most awarded campaign in the country winning a Gold Cannes Lions 2017 for Brand Effectiveness, a Bronze Cannes Lions Award 2016, The only Gold One Show Award from Asia, a D&AD Wood Pencil 2017, 3 Spikes Asia Gold Awards 2016, The Grand Effie Indian Award 2016, 3 Gold Indian Effie Awards 2016, 3 Silver Asia Pacific Effie Awards 2017 to name a few. The years 2016-2017 have been spectacular for Rajesh & Keroscene making them one of the most awarded directors and production houses in the country consistently winning multiple awards at global platforms.