CEO & Managing Partner, Serviceplan Group

Starting in global brand sales & marketing in her 20s, Julie gained excellent insights to analyze the integrated demands of clients and consumers, leading innovative campaigns and achieving notoriety in the Korean advertising industry.

During the golden age of Korean advertising (2001-2005) she worked at Grape Communications, one Korea’s most creative independent agencies. During her tenure, she designed conceptual BTL journeys and services for several local clients including LG Electronics. She was appointed to launch Electrolux Korea and achieved national success, cementing her role as and industry expert.

In 2005, she joined Interone Worldwide Seoul, digital arm of BBDO as Senior Account Manager. For more than a decade, she has worked collaboratively with BMW Korea to build the BMW as the clear leader in import car market in Korea. From 2012-2104, Julie led the successful marketing launch of IKEA Korea with prominent localization strategies; further proving her excellence in innovative communication.

In 2012, she became the youngest female board member of any advertising agency in Korea with her appointment to Serviceplan Korea General Manager; and one of the youngest senior managers of global Serviceplan Group. From her broad range of experience, she initiated an innovative foothold by setting up interdepartmental creative teams and offering more job opportunities for college graduates inspired with fresh ideas.

In 2017, she took over the CEO role of Serviceplan Korea and transformed the agency into a DNA that is highly progressive, agile and innovative. Especially she played an instrumental role in incubating the Korean Start-Up, Dot Incorporation, which producesThe Smart Watch with active braille technology for the visually impaired. These innovative initiatives she set brought Serviceplan Korea & Group in over 100 int'l awards for the last 5 years including 8 Grand Prix x 27 Golds. As the result, the Cannes Lions 2018 Creativity Report appointed Serviceplan Korea as Top 5 Innovation Agency of the Year. It also ranked 28th in the WARC 2019 agency rankings and 25th in the ADC 2020 global rankings. Campaign Asia recently announced Serviceplan Korea as the 3rd most popular & hottest advertising agency in Korea. Very much an “outside the box thinker,” under her leadership, Serviceplan Korea is shifting the advertising paradigm to new levels of consumer engagement, digital capabilities and forward thinking industry expertise to usher in a new era of Innovative Communication.

Serviceplan Group

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