BenWelsh
Chief Creative Officer, DDB Australia
Growing up in England, Ben had dreams of being a doctor, a philosopher and a marine biologist.
He ended up in advertising.
Today, Ben heads creative at DDB Australia, one of Australia’s leading advertising agencies and has the fancy title of Chief Creative Officer following years of title inflation in the industry.
He has worked on just about every category you can imagine, including three of the major four Australian banks and he’s won most things worth winning. At one time he was Creative Chairman for Asia region at M&C Saatchi.
His inspiration is the reader, the viewer, the listener and the clicker; our raison d’etre, who for the most part, is bored, insulted and uninspired by what our industry produces. “How come the IQ of our audience is assumed to drop as soon as it’s a commercial message within the medium?”