PennyWoo
Executive Producer, The Sweetshop Asia
Head Judge – New Director and Music Video of the Year
Hailing from the vibrant city of Kuala Lumpur, Penny Woo, boasts over two decades of experience in the advertising industry. She is not only an industry veteran but also one of the kindest and warmest individuals you could ever hope to meet.
Penny is a true linguistic talent, fluently conversant in both English and Mandarin. Her reputation is built upon her meticulous approach to her work and her unwavering dedication and care for every project she takes on. Her professional journey began in the realms of TV production and entertainment before she transitioned into a role as a producer. Throughout her freelance career, she collaborated with some of the biggest names in the agency landscape, until the day we were fortunate enough to bring her on board as a full-time Executive Producer for The Sweetshop Asia.
Penny's innate creativity has not gone unnoticed, earning her accolades and recognition at numerous international and regional award shows. Her mission is to continuously elevate the art of storytelling in Asia, one project at a time. Her journey serves as a shining example of enthusiasm, dedication, and an unwavering commitment to achieving excellence in the world of advertising and creative storytelling.