Head of New Business APAC, Smith & Western Sound
With extensive production experience on both sides of the hemisphere, Abby has stretched her skills across a range of creative roles in the industry ranging from acting, to costume designing to production assisting before eventually landing in her natural habitat of New Business and Creative Development. She represented an international roster for the Sweetshop in London before relocating to Australia for Mint Films where she cultivated a roster nurturing and establishing emerging talent.
A professional voiceover artist for over 2 decades, it was this experience in audio production, her childhood obsession with jingles, a global creative network and an understanding of how the production cycle is synthesised that lead to her being welcomed by Smith & Western Sound Studios as their Head of New Business in APAC. Abby’s resounding motivation is to create opportunities for excellence in craft in storytelling, by curating the right teams and championing creativity from the rafters in all its forms.