Co-Founder, Partner & ECD, FRED & FARID Shanghai
Feng grew up in China. After he graduated from the creative design major of Nanjing Arts Institute in 2002, then he went to Paris to further his study. He achieved graduate diploma of Créapole in 2004 and he won many creative competition scholarship. After he worked in TBWA Paris and NEXTEO Paris and many other famous creative agencies.
In 2012, as the first creative director from China Mainland in Europe advertising agency, Feng went back to China with his dream and deep understanding of Chinese and western culture, as well as rich experience of lots of international advertising awards. He brought FRED&FARID as creative agency to Shanghai, and gave it a Chinese name, 佛海佛瑞. In the same year he became the partner and ECD in FRED&FARID Shanghai.
From 2012 to 2023, he leads FRED&FARID Shanghai win many international and Chinese clients, like Louis Vuitton, Guerlain, Sephora, Audi, Porsche, Tmall, Taobao, vivo, JLC, HP, WeChat, Douyin… and did many impressive creativity, such as “Look at me” for Taobao, “All in one Branding poem” for Tmall, the CSR TV commercial “My Name” for CCTV CNY Gala, “The Night At the Great Wall” for AIRBNB…. And FRED&FARIRD Shanghai was awarded as the International Creative Agency Of The Year by AdAge USA, the Independent Creative Agency Of The Year by Spikes 4 years in a row. Feng has led FRED&FARID Shanghai win lots of awards of various international advertising festival, including Cannes so far.
As one of the icons in China advertising filed, Feng has been invited for jury in many advertisingfestival such as Clio, Cristal, LIA, Spikes.