Chief Creative Officer, Wunderman Thompson Taipei

As a wordsmith who has been in love with advertisement for more than a decade, Lulu is an ad copywriter, chief creative officer, author, and a college lecturer. She has always been pursuing new approaches to help client’s growth and influence Taiwan’s advertising industry. Her goal is to be active and committed in the creative development of Taiwan. She is a guest lecturer at Cannes Creative Week in Taiwan for several years and the first Cannes in Taiwan officially agreed to "See It Be It" speaker, and a judge for Young Lion and Young Spike Taiwan for 3 consecutive years.

Not only is the Judge of major domestic awards in Taiwan, but also the AD STARS / Young stars and NEW YORK FESTIVALS and ADFEST Judge. She is the best creative in 2021 Taiwan as well.

She deeply believes that “The greatest creativities are hidden in the tiny bits of everyday life”, because all the perspectives of her strategies come from the eyes of looking into people’s hearts. In her definition, effectiveness is what completes the journey of a great piece of work. The Kleenex VIVA “battle of the Queens” campaign ran by her immediately became the No.1 trending video on YouTube and generated great sales for the brand. The fact that she has won the Effie Greater China Awards almost every year certifies her effort of creating works that generated great sales for the brand.

Lulu has been awarded the Best Slogan Award,SHIAF AWARD-WINNING WORKS,TIMES AWARDS, Long Xi Awards, CLICK AWARDS, The WORK, ECI Awards, AD Stars,MCEI, 4A Creative Awards, Effie Greater China Awards, YouTube Works, DIGITALING Awards, ONE Show Greater China Awards, LIA China, New York Festivals Advertising, TIMES AWARDS BEST COPYWRITING.

Wunderman Thompson

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