Direction

From 61-seconds to three-minutes inc

shots Awards 2022 winners

This category recognises commercials that demonstrate exceptional direction in commercial production - with each element involved in its construction brought together to create a perfectly formed nugget of advertising gold.

The gold award goes to...

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Huggies

Welcome to the World, Baby

And the silver goes to...

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REFORM Alliance

Technically Illegal

Finally, the bronze goes to...

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Apple

Hollywood in Your Pocket

Shortlisted work

Congratulations to everyone whose work made it this far.

Zillow

Zillow

The Journey

Sandy Hook Promise

Sandy Hook Promise

Teenage Dream

Abbott Laboratories

Abbott Laboratories

Now you Know

Airbnb

Airbnb

Strangers

Google

Google

Google — Year In Search 2021

Cerveza Victoria

Cerveza Victoria

Cempasúchil

Jimmy John's

Jimmy John's

Meet The King - Extended Version

General Motors (GM)

General Motors (GM)

No Way Norway (Extended Version)

Meta

Meta

No Comply

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