Senior Creative Director, ​TBWA\HAKUHODO

Nobuhiro Arai started his professional career by joining Hakuhodo, then onto TBWA\HAKUHODO, and in 2017, worked at TBWA Melbourne. He backed to TBWA\HAKUHODO as Creative Director in 2018.

Since he started his career from mobile and social media engagement projects such as mobile applications, Twitter, Facebook, Ustream and so on, he is a “Mobile and Social Native Creative Director”. 

Leveraging the strength of “Copywriting actual experiences” style of planning ability to the fullest, has garnered him over 140 advertising awards and 6 grands prix including; Cannes Lions Gold; Clio Grand Prix; ADFEST Grand Prix; ADSTARS Grand Prix; LIA Gold; Japan Mobile Ad Award Grand Prix; All Japan Confederation of Creativity Award Grand Prix; Japan Media Arts Festival Grand Prix amongst many others.

He was also awarded Japan Creator of The Year, Campaign Magazine “ASIA’S TOP 100 MOST AWARDED CREATIVES” and “JAPAN’S HOTTEST CREATIVES” in 2018 and 2017.


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