This category recognises exceptional writing at the core of a campaign. Funny, empathetic, bold or concise, work entered here should show the power of good copy.
The gold award goes to...
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client
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Scandinavian Airlines
We Are Travellers
And the silver goes to...
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Amazon
Alexa's Body
Finally, the bronze goes to...
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IKEA
Silence The Critics
Shortlisted work
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