Direction

From 61-seconds to three-minutes inc

shots Awards 2022 winners

This category recognises commercials that demonstrate exceptional direction in commercial production - with each element involved in its construction brought together to create a perfectly formed nugget of advertising gold. 

The gold award goes to...

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Burberry

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And the silver goes to...

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B&Q

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Finally, the bronze goes to...

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Burger King

Confusing Times

Shortlisted work

Congratulations to everyone whose work made it this far.

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Amazon Prime

Amazon Prime

An Unlikely Friendship

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Bodyform

Bodyform

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G-Star RAW

G-Star RAW

The Rhythm of Denim

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ITV

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Breakthrough

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Ladbrokes

Ladbrokes

Rocky

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Nike ACG x Dazed

Nike ACG x Dazed

Elementary

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Samsung

Samsung

The Spider and The Window

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TENA

TENA

#LastLonelyMenopause

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Zijkant

Zijkant

The Umbilical Cord

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