This category recognises exceptional writing at the core of a campaign. Funny, empathetic, bold or concise, work entered here should show the power of good copy.
And the silver goes to...
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Description
client
title
H&M
Wear That Feeling
Finally, the bronze goes to...
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Description
client
title
Zara
Dry
Shortlisted work
Congratulations to everyone whose work made it this far.