Copywriting

shots Awards 2022 winners

This category recognises exceptional writing at the core of a campaign. Funny, empathetic, bold or concise, work entered here should show the power of good copy. 

And the silver goes to...

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H&M

Wear That Feeling

Finally, the bronze goes to...

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Zara

Dry

Shortlisted work

Congratulations to everyone whose work made it this far.

Brewdog

Brewdog

Lost Lager

Dove

Dove

Toxic Influence

eBay

eBay

Second Chance

Sony PlayStation

Sony PlayStation

Why Be One Thing, When You Can Be Anything?

Storytel

Storytel

2022 Sounds Like 1984

UNHCR

UNHCR

Uprooted

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