Copywriting

shots Awards 2022 winners

This category recognises exceptional writing at the core of a campaign. Funny, empathetic, bold or concise, work entered here should show the power of good copy. 

And the silver goes to...

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H&M

Wear That Feeling

Finally, the bronze goes to...

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Zara

Dry

Shortlisted work

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Brewdog

Lost Lager

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Dove

Dove

Toxic Influence

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eBay

eBay

Second Chance

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Sony PlayStation

Sony PlayStation

Why Be One Thing, When You Can Be Anything?

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Storytel

Storytel

2022 Sounds Like 1984

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UNHCR

UNHCR

Uprooted

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