Direction

Up to and including 60-seconds

shots Awards 2021 winners

This category recognises commercials that demonstrate exceptional direction in commercial production - with each element involved in its construction brought together to create a perfectly formed nugget of advertising gold.

The gold award goes to...

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  • client
  • title

Tommee Tippee

The Boob Life

And the silver goes to...

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  • client
  • title

Sainsbury's

Gravy Song

Finally, the bronze goes to...

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Green & Black's

Wildly. Deliciously. Organic.

Shortlisted work

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Hornbach

Hornbach

It Seems Impossible Until You Do It

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EA Sports

EA Sports

FIFA, Win As One

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Vipps

Vipps

Give Your Phone A New Start

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ITV

ITV

Drama vs Reality - The Trap

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Marshall

Marshall

Never Stop Listening

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Hewlett Packard (HP)

Hewlett Packard (HP)

Lighter than Air

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Virgin Media

Virgin Media

I Can Do Anyth-ing

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Avanti West Coast

Avanti West Coast

Feel Good Travel

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Bloom & Wild

Bloom & Wild

Care Wildly

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