Direction

Up to and including 60-seconds

shots Awards 2021 winners

This category recognises commercials that demonstrate exceptional direction in commercial production - with each element involved in its construction brought together to create a perfectly formed nugget of advertising gold.

The gold award goes to...

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Tommee Tippee

The Boob Life

And the silver goes to...

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Sainsbury's

Gravy Song

Finally, the bronze goes to...

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Green & Black's

Wildly. Deliciously. Organic.

Shortlisted work

Congratulations to everyone whose work made it this far.

Hornbach

Hornbach

It Seems Impossible Until You Do It

EA Sports

EA Sports

FIFA, Win As One

Vipps

Vipps

Give Your Phone A New Start

ITV

ITV

Drama vs Reality - The Trap

Marshall

Marshall

Never Stop Listening

Hewlett Packard (HP)

Hewlett Packard (HP)

Lighter than Air

Virgin Media

Virgin Media

I Can Do Anyth-ing

Avanti West Coast

Avanti West Coast

Feel Good Travel

Bloom & Wild

Bloom & Wild

Care Wildly

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