Direction

From 61-seconds to three-minutes inc

shots Awards 2021 winners

This category recognises commercials that demonstrate exceptional direction in commercial production - with each element involved in its construction brought together to create a perfectly formed nugget of advertising gold.

The gold award goes to...

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Channel 4

Super. Human.

And the silver goes to...

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Burberry

Festive

Finally, the bronze goes to...

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Klarna

A$AP Rocky Gets Smoooth

Shortlisted work

Congratulations to everyone whose work made it this far.

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The Coca-Cola Company

The Coca-Cola Company

Could I Be Wrong?

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John Lewis & Partners and Waitrose & Partners

John Lewis & Partners and Waitrose & Partners

Give A Little Love

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Volvo

Volvo

The Parents

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Amazon

Amazon

Before Alexa

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Amazon

Amazon

Alexa's Body

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Shelflife

Shelflife

Stussy x Nike

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Winamax

Winamax

The Lift

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