Creative Director and Owner, Cloudfactory Amsterdam

Sandrine Huijgen has worked for big international clients such as Philips and Heineken. Until 2014 she was global communication director at Heineken and led the new Heineken global brand strategy development and co-created with WK Amsterdam the global communication campaign Legends (The Entrance, Dropped, and Bond campaigns amongst many more executions).

In August 2014, Sandrine left the safe client shores to reinvent what she had learned. She took the unlikely jump from client to creative and joined Jessica Kersten, forming the new creative team of Cloudfactory. Together with their two other partners, Sandeep Chawla, as MD, and Oivier Teepe, as photographer, they have worked on making the small creative studio a new player in Amsterdam creativity scene.

Today Cloudfactory co-creates urban orchards, feminine feminists, man schools for men, employee directed travel films, D-I-Y job interviews, foxy pranks, and occasionally some ads with partner brands, such as Strongbow,, HEINEKEN, Jack Links; and with craftsmen, such as directors, nature artists, photographers, industrial designers, wolf tamers and many more.

Cloudfactory Amsterdam