Managing Director & Executive Producer, Commercials and Music Video, Pulse Films
As Managing Director and Executive Producer of Pulse Films’ award-winning Commercials and Music Video divisions, James Sorton oversees the studio's output and manages its diverse roster of directors. Sorton joined Pulse Films in 2012, having spent the previous decade working in production as a producer and production manager.
Since then he has led the division's continued growth and helped establish it as a leading global player. Overseeing the the studio's award-winning roster, Sorton has a direct hand in attracting and signing established directors and is passionate about developing new talent. Pulse Films' Commercials and Music Video divisions have won international awards at Cannes Lions, British Arrows, D&AD, Ciclope, YDA, UK MVA, Creative Circle and Shots and has consecutively been named one of the top 10 Commercial companies by Televisual.