Best Use of Animation in a Commercial

BBC One The Supporting Act
Agency: BBC Creative, London
Production: Blinkink at Blink, London
Director: Elliot Dear

Edeka Christmas 2117
Agency: Jung von Matt, Hamburg
Production: MJZ, London
Director: Matthijs van Heijningen

JD.com Joy & Heron
Agency: 180.ai, Beijing
Production: Passion Pictures, London; Passion Pictures, Melbourne
Director: Kyra & Constantin

Best Use of Emerging Technology

USC Shoah Foundation The Last Goodbye
Agency: Here Be Dragons, Los Angeles
Production: MPC, Los Angeles
Directors: Ari Palitz, Gabo Arora

The ALS Association Project Revoice
Agency: BWM Dentsu, Sydney
Production: FINCH, Sydney / Lyrebird, Montreal
Director: MPC Creative, London

The Wayback VR
Agency: Grey, London
Production: Thomas Thomas Films, London
Director: Kevin Thomas

Best Use of Music in a Commercial

Apple Welcome Home
Agency: TBWA\Media Arts Lab, Los Angeles
Production: MJZ, Los Angeles
Director: Spike Jonze
Music Licensing: Squeak E Clean Productions, Los Angeles

BT Plus Song
Agency: AMV BBDO, London
Production: Pulse Films, London
Director: thirtytwo

Volvo Favourite Things
Agency: Forsman & Bodenfors, Stockholm
Production: Anonymous Content, Los Angeles
Director: Johnny Green
Music Supervisor: Jenny Ring

Best Use of Sound Design in a Commercial

Nike Nothing Beats a Londoner
Agency: Wieden+Kennedy, London
Production Company: Riff Raff Films, London
Director: Megaforce
Sound Design Company: 750mph, London
Sound Designer: Sam Ashwell

Audi Cooling Down
Agency: BBH, London
Production Company: Pulse Films, London
Director: Dan DiFelice
Sound Design Company: String and Tins, London
Sound Designer: Will Cohen

BBC Creative Sounds Like Wimbledon
Agency: BBC Creative, London
Production Company: Moxie Pictures, London
Director: Neil Gorringe
Sound Design Company: ENVY, London
Sound Designer: Rich Martin

Branded Entertainment of the Year – One-off project

Liberty Global A Report of Connected Events
Agency: Nuna9, London
Production: PostPanic, Amsterdam
Director: Mischa Rozema

Rag & Bone Why Can’t We Get Along
Agency: Rag & Bone, New York
Production: 1stAveMachine, New York
Directors: Benjamin Millepied; Aaron Duffy;Bob Partington

Teperberg Winery Wine
Agency: McCann, Tel Aviv
Production: Green Productions, Tel Aviv/ Great Guns, London
Director: Tal Zagreba

Branded Entertainment of the Year – Series

Tourism Australia Dundee: The Son Of A Legend Returns Home
Agency: Droga5, New York
Production: Revolver/ Will O’Rourke & Biscuit Filmworks
Director: Steve Rogers

Mars Inc. Regrets To Fight Regret
Agency: Energy BBDO, Chicago
Production: Flare, Chicago
Directors: German Mairen; Marcos Mijan; Ross Bolidai; Daniel Ryan

Land Rover The Dragon Challenge
Agency: Spark44, London
Production: Carnage, London
Directors: Sam Brown; Tom Barbor-Might

Charity/PSA Campaign of the Year

The ALS Association Project Revoice
Agency: BWM Dentsu, Sydney
Production: FINCH, Sydney
Director: Brett Ludeman

ICRC Hope
Agency: Sra. Rushmore, Madrid
Production: Blur Films, Madrid
Director: James Rouse

Oxfam The Heist No One Is Talking About
Agency: Don’t Panic, London
Production: Stink, London
Director: Tom Green

Music Video of the Year

Childish Gambino This Is America
Production: Doomsday Entertainment, Los Angeles
Director: Hiro Murai
Commissioner: n/a
Record Company: RCA

Sevdaliza Shahmaran
Production: Compulsory, London
Director: Emmanuel Adjei
Commissioner: n/a
Record Company: n/a

Young Fathers Holy Ghost
Production: Pulse Films, London
Director: Oscar Hudson
Commissioner: Theresa Adebiyi for Ninja Tune
Record Company: Ninja Tune; Big Dada; Anticon

Online Commercial of the Year – Up to and Including Two Minutes

ICRC Hope
Agency: Sra. Rushmore, Madrid
Production: Blur Films, Madrid
Director: James Rouse

Apple Fly Market
Agency: Media Arts Lab
Production: PRETTYBIRD, Los Angeles
Director: Daniels

Babbel Alien
Agency: Wieden+Kennedy, London
Production: O Positive, London
Director: David Shane

Online Commercial of the Year – Over Two Minutes

Apple Welcome Home
Agency: TBWA\Media Arts Lab, Los Angeles
Production: MJZ, Los Angeles
Director: Spike Jonze

Nike Nothing Beats A Londoner
Agency: Wieden+ Kennedy, London
Production: Riff Raff Films, London
Director: Megaforce

Getty Images Endless Stories
Agency: AlmapBBDO, São Paulo
Production: Stink Films, São Paulo
Director: Squarehead

Television Commercial of the Year – Up to and including 60 seconds

Tide It’s A Tide Ad
Agency: Saatchi & Saatchi, New York
Production: Rattling Stick, Los Angeles
Director: Traktor

Apple Welcome Home
Agency: TBWA\Media Arts Lab, Los Angeles
Production: MJZ, Los Angeles
Director: Spike Jonze

Cadbury Mum’s Birthday
Agency: VCCP, London
Production: Academy Films, London
Director: Frédéric Planchon

Television Commercial of the Year – Over 60 seconds

Nike Nothing Beats A Londoner
Agency: Wieden+ Kennedy, London
Production: Riff Raff Films, London
Director: Megaforce

Lotto New Zealand Armoured Truck
Agency: DDB Group, New Zealand
Production: Scoundrel Films, Auckland
Director: Tim Bullock

Ancestry Together Forever
Agency: Droga5, London
Production: Biscuit Filmworks, London
Director: Noam Murro

Agency of the Year

adam&eveDDB, London

Production Company of the Year

MJZ, Los Angeles

Editing House of the Year

Final Cut, Los Angeles

VFX Company of the Year

MPC, London

Audio Company of the Year

750mph, London

Production Service Company of the Year

Radioaktive Film, Kiev

Editor of the Year

Joe Guest Final Cut

New Director of the Year

Charlotte Regan

Brent Foster

Christian Schilling

Director of the Year

Spike Jonze MJZ