Congratulations to all the creatives, commercials and companies who won at the shots Awards 2016.

The increased quality as well as quantity of entries led us to introduce silver and bronze trophies for the first time, allowing us to demonstrate the excellence of even more work. See all our extraordinary winners below.

Best Use of Animation in a Commercial

Bronze

Winner

Sky Q – Fluid Viewing

Agency: Brothers and Sisters, London

Production: Biscuit London

Director: Johnny Green

Entered by The Mill London

Silver

Winner

Sainsbury’s – Mog’s Christmas Calamity

Agency: AMV BBDO, London

Production: Outsider, London

Director: James Rouse

Entered by: Framestore

Gold

Winner

Loterias y Apuestos del Estado – Justino

Agency: Leo Burnett Madrid

Production: Passion Pictures, London / Blur Films, Madrid

Director: againstallodds

Entered by: Passion Pictures

Branded Entertainment of the Year – One-Off Project

Bronze

Winner

H&M – Becoming Beckham

Agency: adam&eveDDB, London

Production Company: Sonny London

Director: Fredrik Bond

Entered by adam&eveDDB

Silver

Winner

OK G0  – “Upside Down & Inside Out”

Agency: TUTKOVBUDKOV, Moscow

Production Company: Bob Industries, Los Angeles

Director: Trish Sie & Damian Kulash

Entered by Bob Industries

Gold

Winner

NetScout – Lo and Behold: Reveries of the Connected World

Agency: Pereira & O’Dell, New York

Production Company: Saville Productions, Los Angeles

Director: Werner Herzog

Entered by Saville Productions

Winner

Branded Entertainment of the Year – Series

Bronze

Winner

GQ and Burberry – The Night Before

Production Company: Rattling Stick London

Director: Sara Dunlop

Entered by Rattling Stick

Silver

Winner

Nike Women  – Margot vs. Lily

Agency: Wieden + Kennedy Portland

Production Company: RSA Films, Los Angeles

Director: Tricia Brock

Entered by RSA Films

Gold

Winner

Momondo – The DNA Journey

Agency: NoA / &Co. Copenhagen

Production Company: Bacon Copenhagen

Director: Jeppe Rønde

Entered by &Co

Winner

Best Use of Music in a Commercial

Sponsored by – Greenlight

Bronze

Winner

Google Android – Monotune

Agency: Droga5 New York

Production Company: Reset Content New York

Director: Jonathan Glazer

Entered by Soundtree

Silver

Winner

adidas Originals  – Your Future Is Not My Future

Agency: Johannes Leonardo New York

Production Company: RSA Los Angeles

Director: Terence Neale

Entered by Johannes Leonardo

Gold

Winner

Channel 4 – Paralympics 2016 – ‘We’re The Superhumans’

Agency: 4creative, London

Production Company: Blink London

Director: Dougal Wilson

Entered by Leland Music

Winner

Best Use of Sound Design in a Commercial

Bronze

Winner

Save The Children – Still the Most Shocking Second A Day

Agency: Don’t Panic London

Production Company: Stink London

Director: Tom Green

Sound Design Company: Factory London

Entered by Factory

Silver

Winner


The National Autistic Society
 – Too Much Information

Agency: Don’t Panic London

Production Company: Great Guns London

Director: Josh Trigg

Sound Design Company: Jungle Studios London

Entered by Great Guns London

Gold

Winner

Channel 4 – Paralympics 2016 – ‘We’re The Superhumans’

Agency: 4creative, London

Production Company: Blink London

Director: Dougal Wilson

Sound Design Company: Factory London

Entered by Factory

Winner

Charity/PSA Campaign of the Year

Bronze

Winner

Care – Dear Daddy

Agency: Schjærven Oslo

Production Company: Tangrystan Productions Oslo

Director: Jakob Ström

Entered by Tangrystan

Silver

Winner

Save The Children – Still The Most Shocking Second A Day

Agency: Don’t Panic London

Production Company: Stinkfilm London

Director: Tom Green

Entered by Stink London

Gold

Winner

Donate Life – The World’s Biggest Asshole

Agency: The Martin Agency Richmond

Production Company: Furlined Los Angeles

Director: Speck and Gordon

Entered by Furlined

Winner

Commercial of the Year – Online (Up to Two-Minutes)

Bronze

Winner

Pearl & Dean – Tumbleweeds

Agency: Brothers and Sisters, London

Production Company: Pulse, London

Director: thirtytwo

Entered by Brothers and Sisters

Silver

Winner

Virgin Media – 9.58

Agency: BBH, London

Production Company: Academy, London

Director: Seb Edwards

Entered by BBH, London

Gold

Winner

Save The Children – Still The Most Shocking Second A Day

Agency: Don’t Panic, London

Production Company: Stink, London

Director: Tom Green

Entered by Don’t Panic London

Winner

Commercial of the Year – Online (Over Two-Minutes)

Bronze

Winner

Nike – The Switch

Agency: Wieden + Kennedy Portland

Production Company: Rattling Stick Santa Monica

Director: Ringan Ledwidge

Entered by Rattling Stick

Silver

Winner

H&M – Becoming Beckham

Agency: adam&eveDDB London

Production Company: Sonny London

Director: Fredrik Bond

Entered by adam&eveDDB

Gold

Winner

Kenzo – Kenzo World

Agency: Don’t Panic, London

Production Company: MJZ Los Angeles

Director: Spike Jonze

Entered by MJZ

Winner

Best Use of Outdoor – Billboards

Bronze

Winner

BMW AG – Crying Billboard

Agency: Jung von Matt AG, Hamburg

Silver

Winner

Obi GmbH & Co. Deutschland KG  – Gap Map

Agency: Jung von Matt AG, Hamburg

Gold

Winner

Tate Britain – 500 Years of Stories

Agency: Grey London

Winner

Best Use of Outdoor – Digital

Bronze

Winner

Morgan Stanley  – Digital Signage

Agency: Bloomberg Marketing Studio New York

Production Company: Framestore London

Director: Lutz Vogel, Robin Carlisle
Entered by Framestore

Silver

Winner

HSBC  – A Living River

Agency: J. Walter Thompson London

Production Company: J. Walter Thompson London

Director: Jonathan Terry

Entered by J. Walter Thompson London

Gold

Winner

Lockheed Martin – Field Trip To Mars

Agency: McCann New York

Production Company: Framestore New York

Entered by Framestore

New Director of the Year

Sponsored by – Jogger

Bronze

Winner

Kibwe Tavares

Silver

Winner

Pedro Martin-Calero

Gold

Winner

Iwona Bielecka

Client of the Year

Gold

Winner

Ikea

Editor of the Year

Gold

Winner

Tom LindsayTrim

Interactive Campaign of the Year

Bronze

Winner

Nike FootballPro Genius

Agency: AKQA London

Production Company: AKQA London

Entered by AKQA

Silver

Winner

GEICOFast Forward: Hike

Agency: The Martin Agency, Richmond

Production Company: Furlined, Los Angeles

Director: Nick Ball

Entered by Furlined

Silver

Winner

Lockheed MartinField Trip to Mars

Agency: McCann, New York

Production Company: Framestore, New York

Entered by Framestore

Experiential Campaign of the Year

Bronze

Winner

OranginaThe Upside Down Can

Agency: BETC Paris

Production Company: Lumini Paris

Silver

Winner

Art Institute of ChicagoVan Gogh BnB

Agency: Leo Burnett Chicago

Production Company: Ravenswood Studio, Chicago

Gold

Winner

Lockheed MartinField Trip to Mars

Agency: McCann, New York

Production Company: Framestore, New York

Commercial of the Year – TV
(Up to 60 Seconds)

Bronze

Winner

Stella ArtoisSebastian

Agency: Mother London

Production Company: Riff Raff Films, London

Director: Francois Rousselet

Silver

Winner

The Times & Sunday TimesHeart of the Story

Agency: CHI & Partners, London

Production Company: Rattling Stick, London

Director: Ivan Bird

Gold

Winner

DoritosUltrasound

Production Company: Mr Smith, Melbourne

Director: Peter Carstairs

Commercial of the Year – TV
(Over 60 Seconds)

Bronze

Winner

Proctor & GambleStrong

Agency: Wieden + Kennedy Portland

Production Company: Rattling Stick Santa Monica

Director: Jeff Nichols

Silver

Winner

Under ArmourRule Yourself – Michael Phelps

Agency: Droga5 New York

Production Company: Epoch Films Los Angeles

Director: Martin de Thurah

Gold

Winner

Channel 4Paralympics 2016 We’re The Superhumans

Agency: 4Creative London

Production Company: Blink London

Director: Dougal Wilson

Integrated Campaign of the Year

Bronze

Winner

TemptationsCatterbox

Agency: adam&eveDDB London

Production Company: Acne London

Director: Joakim Behrman

Silver

Winner

momondoThe DNA Journey

Agency: NoA / &Co. Copenhagen

Production Company: Bacon Copenhagen

Director: Jeppe Rønde

Gold

Winner

KrylonThe First Ever Pinterest Yard Sale

Agency: Deutsch New York

Production Company: Deutsch New York

Director: Harold Einstein

Director of the Year

Gold

Winner

Miles JaySmuggler

Editing House of the Year

Gold

Winner

Final Cut London

VFX Company of the Year

Sponsored by – Autodesk Flame

Gold

Winner

The Mill London

Production Company of the Year

Sponsored by – Global Production Network

Gold

Winner

Stink, London

Agency of the Year

Sponsored by – Freefolk

Gold

Winner

Droga5 New York

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