Best Use of Animation in a Commercial

AELTC (Wimbledon) Take On History
Agency: McCann, London
Production: Nexus Studios, London
Director: Smith & Foulkes

BBC One The Supporting Act
Agency: BBC Creative, London
Production: Blinkink at Blink, London
Director: Elliot Dear

BBC World Cup The Tapestry
Agency: BBC Creative, London
Production: Blinkink at Blink, London
Director: Nicos Livesey

Edeka Christmas 2117
Agency: Jung von Matt, Hamburg
Production: MJZ, London
Director: Matthijs van Heijningen

Instituto Socioambiental A Troca
Agency: J. Walter Thompson, Brazil
Production: Vetor Zero São Paulo; Lobo, São Paulo
Director: Mateus de Paula Santos

JD.com Joy & Heron
Agency: 180.ai, Beijing
Production: Passion Pictures, London; Passion Pictures, Melbourne
Director: Kyra & Constantin

Manor The Drawing
Agency: BETC, Paris
Production: Passion Pictures, Paris
Director: againstallodds

Marks and Spencer Paddington And The Christmas Visitor
Agency: Grey, London
Production: Rattling Stick, London
Director: Daniel Kleinman

Nike Never Ask
Agency: Wieden+Kennedy, Amsterdam
Production: Riff Raff Films, London
Director: David Wilson

Renault Postman
Agency: Publicis Conseil, Paris
Production: WIZZ / Quad Group, Paris
Director: AKAMA

Tile Lost Panda
Agency: Deutsch, Los Angeles
Production: Smuggler, Los Angeles
Director: Mark Molloy
Animators: Alt VFX

Travel Oregon Only Slightly Exaggerated
Agency: Wieden+Kennedy, Portland
Production: Psyop
Director: Kylie Matulick, Todd Mueller

Best Use of Emerging Technology

Balmain My City Of Lights
Agency: Sunshine, London
Production: MPC Creative, London
Director: n/a

Gatorade Beat The Blitz
Agency: OMD Zero Code; VML, Kansas City
Production: Mill+
Director: Will Adams

Google Spotlight Stories Back To The Moon
Agency: n/a
Production: Nexus Studios, London
Director: Fx Goby

Netflix Stranger Things: Facebook AR Effects
Agency: n/a
Production: The Mill, New York
Director: n/a

Nike Mercurial Launch Installation
Agency: AKQA, London
Production: Mill+, London
Director: Adam Grint

Samsung A Moon For All Mankind
Agency: Iris, London
Production: Framestore, London
Director: n/a

The ALS Association Project Revoice
Agency: BWM Dentsu, Sydney
Production: FINCH, Sydney / Lyrebird, Montreal
Director: MPC Creative, London

The Wayback VR
Agency: Grey, London
Production: Thomas Thomas Films, London
Director: Kevin Thomas

Unicef Game Chaingers
Agency: BETC Paris
Production: Make Me Pulse, Paris
Director: n/a

USC Shoah Foundation The Last Goodbye
Agency: Here Be Dragons, Los Angeles
Production: MPC, Los Angeles
Directors: Ari Palitz, Gabo Arora

Best Use of Music in a Commercial

Apple Welcome Home
Agency: TBWA\Media Arts Lab, Los Angeles
Production: MJZ, Los Angeles
Director: Spike Jonze
Music Licensing: Squeak E Clean Productions, Los Angeles

Asus 1 Man, 1 Dance and 89 ZenFone 5
Agency: Asus Global Marketing
Production: Park Pictures, New York
Director: Damian Kulash

Audi Escape
Agency: BBH, London
Production: MJZ, London
Director: Matthijs van Heijningen

BT Plus Song
Agency: AMV BBDO, London
Production: Pulse Films, London
Director: thirtytwo

Hyundai Headphones
Agency: R/GA, London
Production: MJZ, London
Director: Tom Kuntz
Composer: John Kirby

Klarna Smooth
Agency: NORD DDB, Stockholm
Production: MJZ, London
Director: The Perlorian Brothers
Composers: DeadMono

Lloyds The Running Of The Horses
Agency: adam&EveDDB, London
Production: Pulse Films, London
Director: Sam Pilling

Macy’s The Chase
Agency: BBDO, New York
Production: MJZ, Los Angeles
Director: Nicolai Fuglsig

MoneySupermarket Epic Action Man
Agency: Mother, London
Production: MJZ, London
Director: Tom Kuntz

OVO Energy It’s Time To Power Your Life Differently
Agency: Uncommon, London
Production: Biscuit Filmworks, London
Director: Andreas Nilsson
Music: Wake The Town, London

Volvo Favourite Things
Agency: Forsman & Bodenfors, Stockholm
Production: Anonymous Content, Los Angeles
Director: Johnny Green
Music Supervisor: Jenny Ring

Best Use of Sound Design in a Commercial

Audi Cooling Down
Agency: BBH, London
Production Company: Pulse Films, London
Director: Dan DiFelice
Sound Design Company: String and Tins, London
Sound Designer: Will Cohen

BBC Creative Sounds Like Wimbledon
Agency: BBC Creative, London
Production Company: Moxie Pictures, London
Director: Neil Gorringe
Sound Design Company: ENVY, London
Sound Designer: Rich Martin

BMW Cones
Agency: FCB Inferno, London
Production Company: Carnage, London
Director: Mark Jenkinson
Sound Design Company: String and Tins, London
Sound Designer: Joe Wilkinson

British Heart Foundation Thank You
Agency: MullenLowe, London
Production Company: HLA, London
Director: Simon Ratigan
Sound Design Company: Factory, London
Sound Designer: Phil Bolland

Hornbach Sweat It Out
Agency: Heimat, Berlin
Production Company: CZAR, Berlin
Director: Andreas Nilsson
Sound Design Company: Loft Studios, Berlin
Sound Designer: David Arnold

RNLI Instinct
Agency: Krow Communications, London
Production Company: Nice Shirt Films, London
Directors: Tim Robertson;Georg Thesman
Sound Design Company: Jungle Studios, London
Sound Designer: Jim Griffin

Le Fix Happy Nothing
Agency: n/a
Production Company: Honeytrap Film, Copenhagen
Director: Ian Isak
Sound Design Company: Supersonic, Copenhagen
Sound Designer: Samuel Lehn

Nike Nothing Beats a Londoner
Agency: Wieden+Kennedy, London
Production Company: Riff Raff Films, London
Director: Megaforce
Sound Design Company: 750mph, London
Sound Designer: Sam Ashwell

Oxfam The Heist No One Is Talking About
Agency: Don’t Panic, London
Production Company: Stink, London
Director: Tom Green
Sound Design Company: Factory, London
Sound Designer: Neil Johnson

Red Cross Hope
Agency: Sra. Rushmore, Madrid
Production Company: Blur Films, Barcelona
Director: James Rouse
Sound Design Company: Factory, London
Sound Designer: Anthony Moore

Shell Cold Helix Cold
Agency: J. Walter Thompson, London
Production Company: Rogue, London
Director: Mark Jenkinson
Sound Design Company: 750mph, London
Sound Designer: Sam Ashwell

Sky Sports F1 The Race Starts Here
Agency: Sky Creative, London
Production Company: HLA, London
Director: Simon Ratigan
Sound Design Company: ENVY, London
Sound Designer: Arge

Suntory Holdings Yamazaki Moments
Agency: Dentsu Inc., Tokyo
Production Company: Tohokushinsha Film Corporation, Tokyo
Director: Sojiro Kamatani
Sound Design Company: ONPA, Tokyo
Sound Designer: Akito Narita

Nike Awaken the Phantom
Agency: Wieden + Kennedy Amsterdam
Production Company: Black Label Productions, London
Director: Matthew Vaugh
Sound Design Company: GCRS
Sound Designer: Raja Sehgal

Branded Entertainment of the Year – One-off project

Liberty Global A Report of Connected Events
Agency: Nuna9, London
Production: PostPanic, Amsterdam
Director: Mischa Rozema

PokerStars #GameOn – Shocker
Agency: Gravity Road, London
Production: Studio of Fools
Director: Jono Hunter – Mindseye

Rag & Bone Why Can’t We Get Along
Agency: Rag & Bone, New York
Production: 1stAveMachine, New York
Directors: Benjamin Millepied; Aaron Duffy;Bob Partington

Teperberg Winery Wine
Agency: McCann, Tel Aviv
Production: Green Productions, Tel Aviv/ Great Guns, London
Director: Tal Zagreba

Branded Entertainment of the Year – Series

Audi Think Faster
Agency: MUH-TAY-ZIK HOF-FER, San Francisco
Production: PRETTYBIRD, Los Angeles
Director: fourclops

Land Rover The Dragon Challenge
Agency: Spark44, London
Production: Carnage, London
Directors: Sam Brown; Tom Barbor-Might

Mars Inc. Regrets To Fight Regret
Agency: Energy BBDO, Chicago
Production: Flare, Chicago
Directors: German Mairen; Marcos Mijan; Ross Bolidai; Daniel Ryan

Tourism Australia Dundee: The Son Of A Legend Returns Home
Agency: Droga5, New York
Production: Revolver/ Will O’Rourke & Biscuit Filmworks
Director: Steve Rogers

Uber Where To, Britain?
Agency: Gravity Road, London
Production: Faithful Hound, London
Director: Chris Faith

Charity/PSA Campaign of the Year

adidas / Parley Run For The Oceans
Agency: TBWA\NEBOKO, Amsterdam
Production: Psyop New York;Golden Wolf, New York
Director: Marco Spier

ALS Association Goodnight
Agency: MMB, Boston
Production: Sanctuary, Los Angeles
Director: Elle Ginter

Charles B. Wang Community Health Center Letters From The Heart
Agency: Valiant Pictures, New York
Production: Valiant Pictures, New York
Director: Jason Evans

Coverage Coalition The Health Care Enrollment Deadline Is Coming!
Agency: Barton F. Graf, New York
Production: Park Pictures, New York
Director: Alison Maclean

ICRC Hope
Agency: Sra. Rushmore, Madrid
Production: Blur Films, Madrid
Director: James Rouse

Lloyds Get The Inside, Out
Agency: adam&eveddb, London
Production: Outsider, London
Director: Max Fisher

National Safety Council Prescribed to Death
Agency: Energy BBDO, Chicago
Production Company: m ss ng p eces, New York
Director: Tucker Walsh

NHS Blood & Transplant Whistle
Agency: Pablo, London
Production: PRETTYBIRD, London
Director: Tom Beard

NHS England We Are The NHS
Agency: MullenLowe, London
Production: RSA Films, London
Director: Toby Dye

Oxfam The Heist No One Is Talking About
Agency: Don’t Panic, London
Production: Stink, London
Director: Tom Green

Road Circulation Security Delegation Seatbelt
Agency: La Chose, Paris
Production: Quad Productions / Quad Group, Paris
Director: Bruno Aveillan

The ALS Association Project Revoice
Agency: BWM Dentsu, Sydney
Production: FINCH, Sydney
Director: Brett Ludeman

WWF Just Like Us
Agency: All Mighty Pictures, London
Production: All Mighty Pictures, London
Director: Anthony Dickenson

Youth Ambassadors Lessons From My Neighborhood
Agency: VML, Kansas City
Production: Station Film, Los Angeles
Director: Seyi Peter-Thomas

Music Video of the Year

alt-J Pleader
Production: Biscuit Filmworks, London
Director: Isaiah Seret
Commissioner: Andrew Law
Record Company: Infectious Music

Anderson Paak Bubblin
Production: PRETTYBIRD, Los Angeles
Director: Calmatic
Commissioner: Alexa Dedlow
Record Company: Apple Music

Beck Up All Night
Production: Canada
Director: Canada
Commissioner: Kevin Kloecker
Record Company: Fonograf Records

Benny Blanco Eastside
Production: Park Pictures, New York
Director: Jake Schreier
Commissioner: Michelle An
Record Company: Benny Blanco

Childish Gambino This Is America
Production: Doomsday Entertainment, Los Angeles
Director: Hiro Murai
Commissioner: n/a
Record Company: RCA

OrelSan feat. Stromae
Production: Phantasm
Director: Paul, Luc & Martin
Commissioner: n/a
Record Company: Wagram Music

Rosalía Malamente
Production: Canada
Director: Canada
Commissioner: n/a
Record Company: n/a

Sevdaliza Shahmaran
Production: Compulsory, London
Director: Emmanuel Adjei
Commissioner: n/a
Record Company: n/a

Thylacine War Dance
Production: Caviar, London
Director: Cyprien Clément-Delmas
Commissioner: Clarisse Arnou
Record Company: Intuitive Records

Turtle Bloodtype
Production: Knucklehead, London
Director: Fanny Hoetzeneder
Commissioner: n/a
Record Company: Beatnik Creative

Young Fathers Holy Ghost
Production: Pulse Films, London
Director: Oscar Hudson
Commissioner: Theresa Adebiyi for Ninja Tune
Record Company: Ninja Tune; Big Dada; Anticon

Online Commercial of the Year – Up to and Including Two Minutes

Adidas Glitch Launch
Agency: Iris, London
Production: Agile Films, London
Director: Zac Ella

Amazon Alexa Loses Her Voice
Agency: Lucky Generals, London; Amazon D1, Seattle
Production: Hungry Man, Los Angeles
Director: Wayne McClammy

Apple Fly Market
Agency: Media Arts Lab
Production: PRETTYBIRD, Los Angeles
Director: Daniels

Babbel Alien
Agency: Wieden+Kennedy, London
Production: O Positive, London
Director: David Shane

ICRC Hope
Agency: Sra. Rushmore, Madrid
Production: Blur Films, Madrid
Director: James Rouse

Nike Never Ask
Agency: Wieden+Kennedy, Amsterdam
Production: Riff Raff Films, London
Director: David Wilson

Nike Dare To Become
Agency: Wieden+Kennedy, Shanghai
Production: Hamlet, Brussels
Director: Ian Pons Jewell

Sainsbury’s Your Halloween Nightmare
Agency: Gravity Road, London
Production: Studio of Fools
Director: Tom Geens

Online Commercial of the Year – Over Two Minutes

Apple Welcome Home
Agency: TBWA\Media Arts Lab, Los Angeles
Production: MJZ, Los Angeles
Director: Spike Jonze

Beats By Dre Above The Noise
Agency: JohnxHannes, New York
Production: Park Pictures, New York
Director: Terence Neale

Bwin Who Stole The World Cup?
Agency: BBH, London
Production: Blink, London
Director: Pedro Martin-Calero

Dollar Shave Club Get Ready
Agency: Dollar Shave Club In-House
Production: MJZ, Los Angeles
Director: Steve Ayson

Getty Images Endless Stories
Agency: AlmapBBDO, São Paulo
Production: Stink Films, São Paulo
Director: Squarehead

Mars, Inc. Regrets To Fight Regret
Agency: Energy BBDO, Chicago
Production: Flare, Chicago
Director: Ross Bolidai

Nike Nothing Beats A Londoner
Agency: Wieden+ Kennedy, London
Production: Riff Raff Films, London
Director: Megaforce

Otto La Paz
Agency: Heimat, Berlin
Production: BigFish, Berlin
Director: Daniel Mulloy

Ubisoft Baptism
Agency: DDB, Paris
Production: Henry, Paris
Director: Martin de Thurah

Wu Fang Zhai The Story Of Sticky Rice
Agency: Social Lab, Beijing
Production: Stink, Beijing
Director: Nieto

YT Bikes Return Of The Goat
Agency: Play Sports Network, Bath
Production: Rogue Films, London
Director: Mark Jenkinson

Television Commercial of the Year – Up to and including 60 seconds

Amazon Alexa Loses Her Voice – JB & Leslie
Agencies: Lucky Generals, London; Amazon D1, Seattle
Production: Hungry Man, Los Angeles
Director: Wayne McClammy

Apple Welcome Home
Agency: TBWA\Media Arts Lab, Los Angeles
Production: MJZ, Los Angeles
Director: Spike Jonze

Apple, Unlock
Agency: Apple in-house
Production: Furlined, Los Angeles
Director: Dougal Wilson

AXA The Save
Agency: Leo Burnett, London
Production: Sonny, London
Director: Guy Manwaring

BT Sport Heroes
Agency: AMV BBDO, London
Production: Sonny, London
Director: Fredrik Bond

Cadbury Mum’s Birthday
Agency: VCCP, London
Production: Academy Films, London
Director: Frédéric Planchon

easyJet Imagine
Agency: VCCP, London
Production: Riff Raff Films, London
Director: The Sacred Egg

OVO Energy It’s Time To Power Your Life Differently
Agency: Uncommon, London
Production: Biscuit Filmworks, London
Director: Andreas Nilsson

Snickers Rap Battle
Agency: AMV BBDO, London
Production: Biscuit Filmworks, London
Director: Andreas Nilsson

Tide It’s A Tide Ad
Agency: Saatchi & Saatchi, New York
Production: Rattling Stick, Los Angeles
Director: Traktor

Television Commercial of the Year – Over 60 seconds

Amazon Alexa Loses Her Voice
Agency: Lucky Generals, London; Amazon D1, Seattle
Production: Hungry Man, Los Angeles
Director: Wayne McClammy

Ancestry Together Forever
Agency: Droga5, London
Production: Biscuit Filmworks, London
Director: Noam Murro

Apple Sway
Agency: Media Arts Lab, London
Production: Rogue Films, London
Director: Sam Brown

giffgaff Stay Because You Want To Stay
Agency: Like Minded Individuals, London
Production: Rattling Stick, London
Director: Ed Morris

John Lewis Moz The Monster
Agency: adam&eveDDB, London
Production: Partizan, London
Director: Michel Gondry

Lotto New Zealand Armoured Truck
Agency: DDB Group, New Zealand
Production: Scoundrel Films, Auckland
Director: Tim Bullock

Nike Nothing Beats A Londoner
Agency: Wieden+ Kennedy, London
Production: Riff Raff Films, London
Director: Megaforce

Nike Want It All
Agency: Wieden+Kennedy, Portland
Production: Radical Media, New York
Director: F. Gary Gray

Tourism Australia Dundee: The Son Of A Legend Returns Home
Agency: Droga5, New York
Production: Revolver/ Will O’Rourke & Biscuit Filmworks
Director: Steve Rogers

Toyota R+S
Agency: Saatchi & Saatchi, Los Angeles
Production: Park Pictures, New York
Director: Lance Acord

Warburtons Pride & Breadjudice
Agency: WCRS, London
Production: Another Film Company, London
Director: Declan Lowney

Agency of the Year

adam&eveDDB, London
BETC, Paris
Lucky Generals, London
Rothco | Accenture Interactive, Ireland

Production Company of the Year

Biscuit Filmworks, London
Blur Films, Madrid
MJZ, London
MJZ, Los Angeles
Riff Raff Films, London

Editing House of the Year

Cut + Run, Los Angeles
Cut + Run, New York
Final Cut, London
Final Cut, Los Angeles
Whitehouse Post, London

VFX Company of the Year

Electric Theatre Collective, London
MPC, London
The Mill, London
The Mill, Los Angeles
The Mill, New York

Audio Company of the Year

750mph, London
Factory, London
GCRS
Sizzer, Amsterdam

Production Service Company of the Year

LS Productions, Edinburgh
Moonlighting Film Production Services, Cape Town
Radioaktive Film, Kiev
Twentyfour Seven, Barcelona

Editor of the Year

Rami D’Aguiar Nice Shoes
Frank Effron Cut + Run Los Angeles
Joe Guest Final Cut
Paul Hardcastle Trim Editing
Dan Sherwen Final Cut
Tom Lindsay Trim Editing

New Director of the Year

Brent Foster
Charlotte Abramow
Charlotte Regan
Christian Schilling
Emily McDonald
Ian Isak
Jessy Moussallem
Nick Enriquez
Savanah Leaf
Tom Speers

Director of the Year

Steve Ayson MJZ
Gary Freedman Independent Films
Spike Jonze MJZ
Megaforce Riff Raff
Andreas Nilsson Biscuit Filmworks
Ian Pons Jewell FRIEND
The Sacred Egg Riff Raff