Best Use of Animation in a Commercial
Work entered into this category needs to have first aired – or be scheduled to first air – in cinemas or on TV between the dates of October 1st 2016 and September 30th 2017. Submissions would require the piece of work in question to be sent as a lo-res QT file or similar. Entries to this category must be animated, either all or in-part and can include traditional animation as well as computer generated effects. Work that was submitted to the shots Awards last year is not eligible for entry into this year’s awards.
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